To accelerate the pace of globalization, the Franz Award has extended its reaches to the world in 2011 and invited cultural, creative and design organizations from Japan, Malaysia, Hong Kong and Macao to participate in this great event and broaden the award arena. The topic this year is [Horizon] and we hoped that all contestants can go across their fields, brainstorm new designs and combinations and generate creative sparks that transcend through geographic, cultural and ideological boundaries. As about 700 teams from more than 20 countries were attracted to this competition in 2011, this award has gathered designer elites from the world and attracted attention of more than 10 media in the Great China Area. The scale was unprecedentedly grand.