Rules
Criteria
Selection Procedure
1.Preliminary Selection
- Judges of the preliminary round will review the design proposals submitted by the participants according to the criteria of the preliminaries to select the works that can enter the finals. The number of works that can enter the finals will be determined at the meeting for the preliminaries by the judges of the competition.
2.Final Selection
- Judges of the finals will review the finished designs and marketing plans according to the finals’ criteria. The finalists should go to the finals to present their proposals in person.
List of judges for the preliminaries and the finals will be publicized in the official site of the competition after the confirmation of invitation.
Preliminaries Criteria
| A. | Design Concept (30%) |
| Innovation; creativity; theme relevancy; consideration of consumer demand | |
| B. | Design Presentation (30%) |
| Aesthetic feeling; media material selection; packaging design | |
| C. | Industrial Feasibility (30%) |
| Potential for mass production and marketing; transportability; environment -friendly characteristics. | |
| D. | Presentation of the design proposal (10%) |
| Type setting and aesthetic feeling of the design proposal; conformity of the content of the proposal. |
Finals Criteria
| A. | Product design (50%) |
| Design concept; design presentation; industrial feasibility | |
| B. | Marketing plan (40%) |
| Logicality; feasibility; creativity; benefits | |
| C. | Presentation skills (10%) |
| Ability of expression and actual presentation of the proposal |
